The Power Of LinkedIn
LinkedIn Long-Form Posts (Blogs) & Best Practices
LinkedIn allows you to make blog posts about your expertise and interests from your personal profile. These are called “Long-Form Posts.” This allows you to further establish your professional identity by expressing your opinions, sharing your experiences, and acting as a “thought leader” in your industry.
When you publish a long-form post, the content becomes part of your professional profile, displayed on the Posts section of your LinkedIn profile. It’s also shared with your connections and followers in their news feeds, and sometimes through notifications.
LinkedIn Members that are not in your network can “follow” you from your long-form post, so that your next post will show up in their newsfeeds. This means they can follow your posts without officially being connected to you. Your long-form post will also be searchable both on and off LinkedIn, as long as “public profile visibility” setting is set to “everyone” (this setting is important)
I recommend making your blog posts on LinkedIn through these long-form posts. Then, create a new blog article on your website, copy and paste the first and/or second paragraph from the long-form post you made on LinkedIn, and then link to the full article on LinkedIn from your website. This allows you to have a part of your blog article on your website, and the article on your LinkedIn profile. And since Google rewards your website if it is updated frequently, following this strategy helps your website’s SEO and your LinkedIn credibility. It’s the ultimate win-win scenario!
Your posts should share your professional expertise in your field. Write about challenges you’ve faced, opportunities you’ve seized, or important trends in your industry. Share your observations, impressions, and firsthand experience in your industry. Write about your success and failures and how you have learned from them. And write about what inspires you to do what you want to do.
Publish a post whenever you have something valuable to share with LinkedIn members. In general, the more posts you publish, the more credibility you will build, and the stronger your professional profile will become. Keep in mind your audience. Yes, you want to push your brand or business, but you have to provide some kind of value to your readers, and you have plenty of value to add with your expertise in film and production.
#2) POST IMAGES
The post image needs to be compelling. You can use any of the photos you take or have on your websites or Facebook if you feel the article calls for it. If not, you should search for an image or illustration that is directly pertaining to the topic of the article.
The best site to find royalty free images, photos, illustrations, etc. is Pixabay:
• Pixabay – https://pixabay.com/
Check Pixabay first for a post image if you don’t use a company photo. Other royalty free sites include:
• Free Range Stock – https://freerangestock.com/
• Gratisography – http://gratisography.com/
• Pickup Image – http://pickupimage.com/
• Pexels – https://www.pexels.com/
• Picography – http://picography.co/
NOTE: I don’t know if your company or organization have their own process for using/buying stock photography. I would not use free photos unless your company allows it! You may have to buy stock photography through an agreement your company may already have with a publisher. Or you can use your own photos you take yourself.
The title of your article needs to be compelling. It has to catch the attention of the busy reader to make them stop and decide to click the article. Try to limit the user of using “I” or my” because since this is a blog article you want other people to read, your articles should be about what will help other people or what other people will find interesting.
#4) ARTICLE BODY
Write anything you want. There are no limits on word count, but the posts that are best received are more than 3 paragraphs and less than 6 paragraphs.
One thing to keep in mind is that you can add links, more images (images that go inside the body of the article) and most important, videos. You don’t need to add links, photos, and videos to ALL of your articles, but when there is an opportunity to do so, add media.
You can add up to three tags for each post. Make sure to always include the tag for your industry. And then for the other two just choose two that are most relatable to the topic of your article.
After you make a post, share it on the following networks:
> Share the article as a status update on your LinkedIn profile (your posts and your status updates are different)
> Share it from LinkedIn (via the Facebook icon on the specific article) on your personal Facebook profile.
> Share it from LinkedIn (via the Facebook icon on the specific article) on your company/brand Facebook page.
> Tweet it from LinkedIn (via the Twitter icon on the specific article) on your personal Twitter handle.
> Tweet it from LinkedIn (via the Twitter icon on the specific article) on your company/brand Twitter handle.
Also, if you are interested, check out this article on what happens to your post after you click “Publish”. It’s a good read: https://www.linkedin.com/pulse/what-happens-after-you-hit-publish-daniel-roth